Asset Finance Arena is a trading name of Mortgage and Finance Arena Limited. Registered office: 16a Prime Enterprise Park, Prime Parkway, Derby DE1 3QB. Registered in England and Wales under company number 09490530.
WHAT ARE COOKIES?
THE TYPES OF COOKIES WE USE
We use three types of cookies on our website:
- Session cookies that are deleted after each visit
- Persistent/tracking cookies that remain in place across multiple visits to our websites
- Third party cookies that are used by other parties, for example Google Analytics
Session cookies and persistent cookies are necessary in order for you to use our website. These cookies can be deleted via your browser, but this will restrict the functions that you are able to carry out on our websites. For more information on how to disable cookies in your browser please see the Information Commissioner’s Office website. (http://www.ico.org.uk/for-the-public/online/cookies/) Session cookies expire when you leave the website and are not stored on your computer and do not contain any personal data. Persistent cookies last beyond your visit to our website.
We use Google Analytics on our website. This is a tracking cookie which enables us to track how popular a site is and to record visitor trends over time. The cookie does not contain any personal data but it does contact your computer’s IP address to determine where in the world you are accessing the website from and to track your page visits within the site. Data associated with the user identifier will be deleted automatically after the retention period of 38 months. We also use Google Adwords on our website to advertise our services to potential customers on Google by bidding on keywords to appear in search results. We use text-based search ads, graphic display ads as well as remarketing. Google AdWords remarketing is a form of online advertising that enables us to show targeted ads to users who have already visited our site.
We use Hotjar on the website to create heat maps and record visits to the site and watch these back to enable us to learn more about user journeys and how visitors are really using the website. The data is all anonymous and the only device-specific data we collect is:
- device's IP address (captured and stored in an anonymized format);
- device screen resolution;
- device type (unique device identifiers), operating system, and browser type;
- geographic location (country only);
- preferred language used to display the Hotjar Enabled Site.
These cookies are usually supplied by business partners and help us to filter out information which is not relevant to you.
ACCEPTING / BLOCKING COOKIES
You can accept or block any cookies from any website through your browser settings. For more information on how to disable cookies in your browser please see the Information Commissioner’s Office website http://www.ico.org.uk/forthe-public/online/cookies/.
COOKIES AND DEMOGRAPHICS
We may use data from Google’s interest-based advertising or third party audience data (such as age, gender and interests) with Google Analytics.
For more information about cookies visit the Information Commissioners website www.ico.org.uk/for-the-public/online/cookies